ID.me

  • VP of Digital Commerce

    Location : Location US-VA-McLean
    Marketing
  • Overview

    ID.me is searching for a results-oriented VP of Digital Commerce to join our leadership team. This executive will act as a general manager for ID.me’s group verification sales and for ID.me Shop, ID.me’s affiliate marketing site that drives revenue for group verification clients. The ideal candidate will be capable of closing sales greater than 250k in ARR while leading the team at ID.me focused on growing ID.me’s affiliate revenue.

    ID.me’s group verification clients are primarily in the ecommerce, telecommunications, automotive, and ticketing industries. An ideal candidate will have an ecommerce background and the intellectual ability to adapt product marketing needs to adjacent industries. This role will accountable for our group verification, shop.ID.me platform and affiliate program revenue, and for leading B2C marketing efforts across channels – email, social, SEO, and paid marketing.

    This individual will be a strong communicator, with a knack for distilling complex ideas and technology with simplicity and clarity. The ideal candidate will be able to guide high-level strategy while also rolling up their sleeves to support the team with day-to-day

    Responsibilities

    Responsibilities:

    B2B Sales

    • Own the P&L for group verification and ID.me market place. Meet revenue and profitability targets set forth in the plan.
    • Close sales opportunities with blue-chip brands in target verticals including travel for in-person meetings at prospect headquarters, RFP response, and cross-functional internal engagement to align resources to opportunities.
    • Coach, develop and manage an inside sales and affiliate marketing team.
    • Work with marketing to iterate demand generation strategies and collateral based on market feedback.

    B2C Marketing

    • Drive performance for shop.ID.me platform and affiliate marketing program.
    • Develop custom marketing programs for key retail accounts to drive end-user usage of our technology with military, students, teachers, first responders, and other niche communities.
    • Drive user engagement & retention, looking at the end-to-end customer experience across all touch points. Manage strategic user communications.
    • Lead strategic user acquisition and engagement campaigns.
    • Manage B2C marketing budget and measure ROI of B2C marketing initiatives, critically evaluate success and facilitate continual improvement

     

     

    General Management

    • Act as GM for group verification and affiliate business, identifying opportunities to accelerate growth of the business
    • Promote learning and data-driven mindset within team to seek to optimize and improve efficiency with every sales pitch and marketing initiative.
    • Align cross-functional stakeholders to ensure successful execution of broader company initiatives. This role partners closely with all departments – B2B marketing, product, engineering, member support, finance.

    Qualifications

    Qualifications:

    • Deep understanding of ecommerce and B2B SaaS sales.
    • B2C/Direct consumer marketing experience.
    • 10+ years of well-rounded management experience in positions of increasing responsibility, with a focus on sales and marketing.
    • Demonstrated success at a startup of 10+ people
    • Strong track record of successful leadership, demand generation, sales and marketing, and relationship management.
    • Experience working with a variety of sales and marketing functions, including branding and messaging to different target audiences.
    • Proficiency at all aspects of email marketing, online advertising, and working with the press and other media.
    • Capable of managing an external marketing agency.
    • Bachelor's degree, MBA is preferred

    Perks:

    • Competitive base salary & equity plan
    • Health, dental, & vision coverage
    • Opportunity to work with talented people to accomplish a mission that matters
    • Casual work environment
    • Fun, open office space in Tyson's Corner

    About Us: 

    ID.me simplifies how individuals prove and share their identity online.

    ID.me's next-generation identity platform provides identity proofing, authentication, and group affiliation verification for organizations across government, healthcare, financial services and e-commerce. ID.me's technology meets the highest federal standards for online identity proofing and authentication - without compromising access for hard-to-identify groups.

    ID.me is used by more than 8MM individuals and 200 partners, including federal and state agencies, healthcare organizations, financial institutions, retailers, and nonprofits.

    We like to keep it loose in the office. While wearing pants is encouraged (legal constraints), there are very few rules in our company. We look for nice, accountable, mission-driven people who work hard, learn fast and don’t mind taking risks -- even if that means failing sometimes. We want fun and friendly co-workers who are committed to winning.

    ID.me appreciates your interest in our company as a place of employment. It is ID.me policy to provide equal opportunity for employment to all qualified employees and applicants, regardless of race, religion, religious affiliation, ancestry, citizenship status, marital status, familial status, sexual orientation, color, creed, national origin, sex, age, disability, or veteran status or any other characteristic protected by local, state or federal law. This policy applies to all areas of employment including recruitment, placement, training, transfer, promotion, termination, pay, and other forms of compensation and benefits. ID.me will provide reasonable accommodations to qualified individuals with disabilities.

     

     

     

     

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