ID.me

  • Product Marketing Manager, Public Sector

    Location : Location US-VA-McLean
    Marketing
  • Overview

    ID.me is looking for a Product Marketing Manager, Public Sector to join our growing team. This position will lead the development and execution of marketing strategies that accelerate revenue growth and customer acquisition for the Public Sector vertical. This is a great opportunity for a creative, data driven marketer who thrives in a fast-paced, start-up environment focused on aggressive business objectives and growth.

    Responsibilities

    • Develop the marketing strategy for target audiences through developing an in-depth understanding of the target segments and apply these learnings to develop a strategic marketing plan to reach the respective audiences
    • Develop and maintain an understanding of products including current and future market trends and competitors
    • Create annual go-to-market plans, feature and benefit analysis, as well as unique and defensible customer value propositions to drive awareness, interest and sales
    • Ensure Public Sector audience and marketing plans are synergistic with overall company positioning and strategies
    • Develop unique messaging and positioning for the segments within the Public Sector vertical
    • Define, execute, and refine lead generation across the Public Sector vertical that drives demand and delivers creation of new and marketing qualified leads (MQLs)
    • Develop and implement content strategy based on segment personas and stages in the customer journey
    • Work with internal and external resources to create product and solution focused content such as case studies, white papers, videos, webinars, website copy, and blog posts for marketing and sales use
    • Utilize quantitative and qualitative data sources in decision-making, including behavioral data and research; extract key insights for campaign development and refinement and be comfortable with intentional experimentation (test, measure, learn, repeat)
    • Manage paid advertising activities and develop an SEO and SEM marketing playbook
    • Manage the annual marketing plan including advertising, promotion, speaking engagements and events

    Qualifications

    • 5-7 years of B2B Public Sector marketing experience – ideally covering federal, state, and local governments
    • Experience in software, SaaS, or tech product marketing
    • Excellent verbal and written communication skills
    • Experience in building and executing integrated marketing programs is a must
    • Skilled in demand generation and inbound marketing with ability to craft integrated marketing strategies across channels and touchpoints, including website, events, online communications, etc.
    • Proficient using marketing technologies including Salesforce, Marketo, LinkedIn, WordPress
    • Experience working closely with a sales organization with a strong affinity for sales team success
    • Superb time management, prioritization of tasks and ability to meet deadlines with little supervision
    • Superior interpersonal and leadership skills with the ability to manage cross-functional teams
    • Ability to prioritize issues, deal with ambiguity and manage conflicting deadlines
    • Bachelor’s degree in Marketing, Business or related field


      ID.me is a venture backed company in hyper-growth. We are adding about a new million users per month with more than 30,000 new users signing up per day. We have had negligible business customer churn since inception, and we almost always significantly upsell and cross-sell accounts after establishing a relationship.



      Our Mission:
      To make the world a more trusted place by enabling transparent and efficient interactions between people and organizations.

      Our Core Values:
      *Don't be a jerk. *Always compete. *Ask questions like a 5-year old. *Inspire people with your passion. *Make something better every day. *Treat each customer like your favorite family member. *Own your mistakes so you can learn from them. *Details are everything. *Act like a scientist, not a talking head. *Be truthful (even when it's hard). *Reflect ID.me's values in your actions. *If the rule prevents the right outcome, then break the rule.

     

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